Google Analytics Integration
Connect Google Analytics to see your church website traffic alongside your attendance and giving data in one unified dashboard.
Google Analytics 4 (GA4)
Website traffic in context with your other church health metrics
Note: This integration tracks website analytics only. For YouTube livestream viewers, use the YouTube Analytics integration instead.
What Gets Tracked
Website Visitors
Weekly traffic to your church website
- Weekly sessions and pageviews
- Unique users
- New vs. returning visitors
- Average session duration
Traffic Sources
Where your website visitors come from
- Organic search (Google)
- Social media referrals
- Direct visits
- Email campaign clicks
Key Pages
Engagement on your most important pages
- Sermons page views
- Giving page visits
- Event registration views
- About / Connect page traffic
How to Connect
- 1
Go to Settings → Integrations → Google Analytics
From your Vitals dashboard, navigate to the integrations page and find the Google Analytics card.
- 2
Click "Connect Google Analytics"
You'll be redirected to Google to authorize access to your Analytics account.
- 3
Sign in with Google account that has GA access
Use a Google account that has at least Viewer access to your church's Google Analytics property.
- 4
Select your GA4 property
Choose the GA4 property for your church website. If you don't see it, confirm you have access in Google Analytics.
- 5
Map your church website property
Confirm the property URL matches your church website so Vitals displays the right data.
Done — weekly website stats appear in your dashboard
Website visitor data syncs every Monday morning alongside your attendance and giving numbers.
GA4 vs. Universal Analytics
Vitals supports GA4 only. Universal Analytics (UA) was permanently sunset by Google in July 2023 and no longer processes new data. If your church is still referencing a UA property, you'll need to set up a GA4 property first before connecting to Vitals.
- GA4 property IDs start with a number (e.g., 123456789) — not "UA-"
- You can set up a free GA4 property at analytics.google.com
- Once GA4 is collecting data, return here to connect it to Vitals
What Shows in Vitals
Weekly Website Summary
Vitals pulls a weekly summary from GA4 every Monday so you can see website traffic in context with your weekend attendance and giving data.
- Weekly website visitor count (Monday summary)
- Giving page visits (tracks online donation intent)
- Sermon page engagement and views
Not included in Vitals:
- —Individual user tracking or personal data
- —Real-time analytics
- —Full GA report builder (use Google Analytics directly for deep dives)
Troubleshooting
No data showing?
- Check that you selected a GA4 property — not a Universal Analytics (UA-) property
- Confirm your GA4 property is actively receiving traffic from your website
- Data syncs on Mondays — if you just connected, wait until the next Monday sync
Permission denied?
- You need at least Viewer role on the GA4 property in Google Analytics
- Ask your GA admin to grant access, then reconnect in Vitals
- Ensure you signed in with the Google account that has GA access — not a personal account
Wrong website connected?
Go to Settings → Integrations → Google Analytics and click "Disconnect". Then reconnect and carefully select the correct GA4 property for your church website. Your previously synced data will be replaced with data from the newly selected property.
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Need help with Google Analytics? Contact support