Compare

Church analytics tools, side by side

Planning Center, Parable, Holy Insights and Vitals all help a church understand its people. They don't do the same things. Here's an honest look at where each one stands, so you can pick what fits.

Planning Center alone, Parable, Holy Insights and Vitals compared on seven features
FeaturePlanning Center aloneParableHoly InsightsVitals
Online and in-person, side by sideNoNo: Planning Center data onlyPartly: PartialYes: YouTube, Church Online, Facebook, Instagram, Google Analytics, Mailchimp
Ask a question in plain wordsYes: AI ListsYes: 50 a month on StarterYes: On the MAX tierYes: Unlimited, with names and Add to Care
Who’s drifting, by namePartly: Build the list yourselfYes: Engagement scoreYes: Care trackerYes: Rhythm-based, with an online-aware “what changed”
Headcount without check-inNoNoPartly: Manual entryYes: AI photo headcount
ForecastingNoYesPartly: PartialYes: Giving and attendance
Native phone appSeparate appsNoNoYes: iOS and Android
Entry priceIncluded with Planning Center$79/mo, up to 2,500 profiles$40/mo + $35 per campus$50/mo per campus

Verified against public pricing and feature pages on October 6, 2026.

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What the others do well

Each of these tools is built by people who care about churches. If one of them fits you better, use it.

Planning Center

It’s where your people, check-ins, giving and groups already live. AI Lists come included, and for many churches that’s enough. Vitals reads from it rather than replacing it.

Parable

Its overview turns problems into people: a card says how many households dropped off and opens their names. The engagement score and giving forecast are well done.

Holy Insights

It opens on a written weekly summary instead of a chart, with tones for a coach, a board or a deep dive, and board-ready PDFs. That’s a thoughtful way to start a week.

Common questions

Does Vitals replace Planning Center?
No. Vitals connects to Planning Center and reads your check-ins, giving, groups and serving, then adds online attendance from YouTube, Church Online, Facebook, Instagram, Google Analytics and Mailchimp so in-person and online sit side by side.
How much does Vitals cost?
Vitals is $50 a month per campus, with a 30-day free trial and no credit card required.
How was this comparison put together?
From each product’s public pricing and feature pages, checked on October 6, 2026. If something has changed or we got it wrong, email support@vitals.church and we’ll fix it.

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